

Hey, I'm Nic
Founder of The Success Formula | Burnout Survivor | Straight talking Strategist | Your Biggest Cheerleader
I know how it feels to look like you’ve got it all together on the outside… while secretly running on fumes.
I created The Success Formula after hitting my own rock bottom. Overwhelmed, over-functioning, and completely burnt out trying to 'do success' the way the world told me to.
Recovery wasn’t just about rest. It was about redefining everything: who I was, what I valued, and what I actually wanted.
Now, I help brilliant (but busy and often overwhelmed) women like you awaken their awesome, upgrade their energy, and align their life AND work. So success finally feels like you.
Where it all started
I could tell you my whole life story, but who has time for that! So here's how I got here:
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Grew up on our family farm as one of 5 kids - where we learned the value of hard work, and have fun while getting the job done.
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Graduated early from university after my summer job promotion in a small oil + gas company.
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Took a gap year and backpacked around New Zealand (best decision EVER).
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Spent 12+ years climbing the corporate ladder in oil + gas, including managing a team of 14 and project managing a £3.6m headquarters build.
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Married my childhood sweetheart and had two kids who completely changed the script.
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Launched my first business, Optimul, in 2017 after kid no.2, building it to a team of 4. Things were thriving! Until 2020 hit...
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Cue MAJOR burnout during lockdown. Thought I was killing it - turns out I was just destroying myself in the process.
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Looooonng recovery, a load of self reflection, and a major pivot later… and BOOM, The Success Formula was born.

A little Insight Into Mwah

My Superpowers
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I turn chaos into clarity. I take those gazillion thoughts bouncing around, cut through the crap, and organise them into a manageable plan.
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I have a knack for lighting people up. I genuinely love seeing people step into their power, and apparently, my energy is a little bit contagious.
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Strategy is my jam. I see the big picture, the tiny details, and all the sneaky shortcuts in between. If there’s an easier way, I’ll find it.
- I’m all about ‘kick-ass with hugs.’ I will challenge you, cheer you on, and make sure you feel unstoppable so you can really go after what you want.
My Fav Things
My big ol' family, pretty skies, bike rides, lazy Sundays, client breakthroughs, holidays (and planning them), catching up with chums over good food, any form of pampering, math equations, brand spanking new notebooks and proper hugs.
My Fav Adventures
So far it's been kayaking the Norwegian Fjords, travelling round New Zealand, skydiving over Lake Taupo and my annual 1:1 road trips with the kids.
The 60 Minute ENERGISER
£96
A breakthrough hour that clears the mental clutter, reignites your purpose, and propels you into action.
ONE HOUR.
ONE MASSIVE SHIFT
- Pinpoint the Problem
- Create Your Success Mind Map
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Reignite Your Purpose + Energy
The Success KICKSTARTER
£396
Your fast track ticket to clarity, confidence + momentum. This is your personalised, high impact roadmap to success. Custom built for YOU.
ONE POWER-PACKED SESSION, LIFETIME IMPACT
- Deep Dive Strategy Session
- Bespoke Success Blueprint
- Build Your Success Dashboard
- 30-day Check-In (60 mins)
The 90 Day IMMERSION
£996
Forget ‘support.’ This is TOTAL IMMERSION in your success. A 90-day deep dive - fully guided + designed to create MASSIVE momentum.
EVERYTHING IN THE SUCCESS KICKSTARTER PLUS:
- The ‘Fix It Fast’ Audit
- 3 x Monthly 1:1 Sessions (online)
- Your 90-day Action Plan
- The Direct Line (12 Weeks Unlimited Access to Me)
